Dogs Rule

In case you missed it, “Dogs Rule.” That’s Pedigree’s motto – and a campaign that has driven their rebrand since 2005. It might seem simple, but the commitment that Pedigree and their employees put forth is remarkable. Why was it so successful? With any successful rebranding program, the first step begins internally. After all, it’s …

You got the Cahones?

Back by popular demand, we’re launching the second season of The PR Apprentice this summer. This competition puts four fearless students through a grueling internship experience, where the winner will be welcomed as the “new Kidd on the block.” From elimination challenges to weekly prizes (and even a bit of cut-throat drama,) this internship experience …

Taste the Rainbow

Lots of people have been talking about how Web 2.0 is the present/future/alternate universe of the Internet, and I would venture to say that the new Skittles website is the best example of this yet. Skittles has taken a huge leap in this realm – one which (most importantly) makes sense for the brand. For …

News that Gets Noticed

Technology enhances the techniques public relations professionals utilize to communicate with the media, but it can be challenging to keep up with the many innovative methods of disseminating news. Sure, dropping media kits attached to tiny parachutes from planes will get some attention, but there are much less expensive and more accurate options. It’s a …